The presentation of Macfrut 2024 in the capital city of Qatar is part of a special focus on the Arabian Peninsula, which is also demonstrated by the presentations of Macfrut recently held in this region: the 2022 edition was presented in Dubai, United Arab Emirates, while the 2023 edition was presented in Riyadh, Saudi Arabia.

It is a strategic region for the Italian fruit and vegetable sector: in fact, exports have increased from 68,000 tones in 2020 to 97,000 tones last year (+42.6%). According to CSO Italy data, the sector’s turnover has also increased, from €73 million to €113 million last year (+54.7%). The Arabian Peninsula imports 70% of the fresh fruit and vegetables it consumes, and Italy can play a key role in this regard thanks to the quality of its produce and its well-developed maritime logistics.
During this edition of Macfrut, the Arabian Peninsula will be at the center of international attention: in fact, Macfrut will host major importers and trade chains from this region.